Event Date and Time
to
Location
Online; register to get link
Host
Joint Program in Survey Methodology
Speaker
Lauren Guggenheim, David Howell

 

Lauren Guggenheim
Lauren Guggenheim is a senior researcher and research manager in the Center for Political Studies at the University of Michigan where she provides management or support to a number of projects including the American National Election Studies (ANES). Her research interests include political communicatio11, public opinion, and survey methodology 

David Howell
David Howell is the Associate Director of the Center for Political Studies and Director of Michigan Operations for the American National Election Studies (ANES). He is interested in co1nparative study, organizational development, building social science research capacity, survey methodology, and research methods generally. 

The recent widespread adoption of video conferencing technology by the public and its low cost relative to face­to-f'ace surveys make video interviewing a potentially attractive mode. The 2020 American National Electio11 Studies (ANES) Time Series Study gained first-hand experience with live video interviewing when the Covid-19 Pandemic forced several changes to the study design. Most notably, the study pivoted from having a face-to-face data collection component to all contactless interviewing, which included Internet, video, and phone interviews. This presentation will focus on the challenges and successes of the video interviewing component of the study. We will first describe the overall design of the study and discuss how the specific design choices for the video mode were 1nade. We will then discuss how the recruitment proceeded as well as some of the challenges in the field. Finally, we will evaluate the success of the video component by relying on data including response and re­interview rates, interviewer observations, differential participation by demographics and political attributes, help desk logs, participant e1nails, and a survey of interviewers. Finally, we discuss the design of a non-response follow-up which should help us shed more light on why some respondents decided not to participate in the video component of the study. The extensiveness of the ANES approach should help inform the use of video interviewing in other studies.